Mar 31 2020
2:45 pm - 3:30 pm
De-Risking Innovation with Human-Centered Design
New product development is expensive and risky, and many businesses struggle to answer the fundamental question “What is the product that my users will actually buy?” User-centered design offers a process and way of thinking that reduces risk and cost while also offering the potential to discover untapped upside benefits. In this talk, Josh Lucas-Falk will provide a brief overview of UCD supported by case studies from Grand Studio’s 10+ years of experience working with B2B and B2C companies. He’ll also offer a few quick exercises you can employ to immediately bring your users into your product design process.