Monetizing Industrial Goods in a Digital World
“How do I get paid for this?” Industrial executives are now collectively asking our favorite digitalization question. The “Digital revolution” celebrated its 70th birthday in 2018, yet after seven decades of working to understand digitalization, seeking ways to apply it inside our businesses, and engineering technical solutions using it, the question of monetizing those efforts is just now asserting itself.
To clarify thinking, Simon-Kucher & Partners narrows in on the revenue side of digitalization, boiling down broad challenges to just a few simple concepts as it relates to the top line revenue of industrial organizations. Drawing on hundreds of recent industrial monetization projects we see several key learnings; Echter will share these learnings, Simon-Kucher’s monetization frameworks, and recent case examples to help Smart Industry attendees to benchmark their current state and illuminate next steps.